Research

The Local Competition Index

How hard is it to reach the Google map pack in your city and industry? We score every market from 1 to 100.

City	HVAC	Plumbing	Roofing	Legal	Dental	Med Spa & Aesthetics
Cleveland, OH	77	75	81	93	79	73
Seattle, WA	83	81	87	99	85	79
New York City, NY	83	81	87	99	85	79
Los Angeles, CA	86	84	90	99	88	82
Chicago, IL	85	83	89	99	87	81
Houston, TX	81	79	85	97	83	77
Phoenix, AZ	83	81	87	99	85	79
Philadelphia, PA	87	85	91	99	89	83
Dallas, TX	74	72	78	90	76	70
Austin, TX	72	70	76	88	74	68
Miami, FL	80	78	84	96	82	76
Atlanta, GA	81	79	85	97	83	77
Denver, CO	86	84	90	99	88	82
Boston, MA	83	81	87	99	85	79
Nashville, TN	84	82	88	99	86	80
Charlotte, NC	85	83	89	99	87	81

Methodology

The index is a Gapstow estimate, not a live measurement. It combines two things: how competitive an industry is for local search nationally, and how large a city is within its state. Bigger markets and high-value industries like legal score higher.

Use it to set expectations. A free audit replaces the estimate with real data from your own market.

Citing this research? Please link to this page.

See exactly where you rank — free.

We'll run a map-grid ranking scan, audit your Google Business Profile and show you the three changes that would bring in the most calls.

Get my free local audit